Tuesday 17 January 2017

EPOS Direct Does your restaurant need an app?

Due to the increased popularity of mobile phones, customers use their mobiles for a wide range of activities on a regular basis. The introduction of mobile apps has had a substantial impact on the restaurant industry with a larger percentage of customers choosing a restaurant depending on the availability of an app. This has led to there being an increased pressure on restaurants to provide their customers with an app. Here are a few of the reasons why your restaurant needs to introduce a mobile app.


Loyalty Program
Do you have a customer loyalty scheme? If you introduce an app, you will be able to remove loyalty cards from your restaurant as customers will be able to record their purchases using their mobile phone. You will be able to manage your loyalty scheme effectively and conveniently as you will not have to keep track of your customer’s purchases manually. When your customers have reached the specified number of purchases, your customers will be notified that they are eligible for a reward. If you introduce a mobile app, you will receive an increased number of participants in your loyalty scheme. This is because it will be more convenient for customers as they will not need to carry a loyalty card. A mobile app will encourage your customers to become loyal and regularly visit your restaurant. Notifications
Do you keep your customers updated? The introduction of a mobile app will allow you to update your customers with news and offers by sending them notifications. This is an effective way to promote your offers as it will pop up on your customer’s phones. This will allow you to receive a higher traffic of customers as they will not want to miss out on the deals available. Push notifications are an effective way to communicate and gain the customer’s attention. Push notifications should be short as this will increase the likeliness of the customers reading them. GPS Coupons
Are your customers local? A mobile app will encourage customers to visit your restaurant when they are passing your restaurant. GPS coupons will enable you to prompt customers to visit your restaurant when customers are within a certain radius of your restaurant. A mobile app will significantly increase your sales as local customers will be lured into your restaurant. The use of GPS coupons will allow you to reward customers for visiting your restaurant by rewar.............Read More

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